Interactive ASO launch checklist for iOS apps

How to use this checklist

This is the ASO launch checklist we'd hand to an indie iOS developer the day before submitting a new build. It covers the work that has to happen before you ship metadata, the work that has to happen at submission, and the work that has to happen in the first 30 days post-launch.

The checklist runs entirely in your browser. Your ticked state is saved in your browser's localStorage so you can come back to it — nothing is uploaded to RespectASO. If you switch devices or browsers, you'll start fresh.

What's covered

• Pre-launch keyword work: identify target keywords, validate popularity and difficulty, pick a launch country.
• Metadata bundle: draft and validate title, subtitle, and the 100-character keyword field against Apple's limits.
• Listing assets: icon, first two screenshots, subtitle conversion check, screenshot caption flow.
• Submission hygiene: categories, age rating, App Store Connect metadata propagation.
• Post-launch: rank tracking setup, ratings cadence, first-30-day iteration cycle.

How this fits with RespectASO

The checklist names the work; RespectASO does the keyword research and rank tracking parts. When the checklist asks you to validate a keyword's popularity and difficulty, that's the free edition. When it asks you to find a launch country with tractable competition, that's the Country Opportunity Finder. When it asks you to evaluate a draft metadata bundle, that's the Pro ASO Score Simulator.

Pair this checklist with the title, subtitle, and keyword field counters when you reach the metadata-validation steps.

Verified from

• Apple App Store search guidance for indexable fields and keyword field rules.
• respectaso-pro/aso_pro/constraints.py for the 30/30/100 character budget and keyword-field hygiene rules.
• RespectASO public methodology for the popularity and difficulty scoring used in the keyword-validation steps.

FAQ

Does the checklist work offline?

Yes. Once the page is loaded, the checklist runs locally. Your ticked state is saved to your browser's localStorage.

Can I share my checklist state with a teammate?

Use the Copy button to get a plain-text version of the current checklist with ticked items, and paste it into Slack, Linear, Notion, or wherever your team works.

What if I don't have a Mac to run RespectASO?

Two options: use the Docker self-host path for the open-source free edition, or run the keyword research steps on a Mac you have access to and execute the rest of the checklist anywhere.