Reference
ASO Glossary
Every App Store Optimization term you need to know, explained clearly with practical examples.
A/B Testing (App Store)
A/B testing in the App Store is the process of comparing two versions of app metadata (icon, screenshots, description) to …
App Metadata
App metadata refers to all the textual and visual elements that describe your app in the App Store — including …
App Ratings & Reviews
App ratings and reviews are user-generated scores and feedback that influence App Store search rankings, conversion rates, and overall app …
App Store Keyword Field
The App Store keyword field is a 100-character hidden metadata field where developers enter comma-separated keywords that Apple uses for …
App Store Optimization (ASO)
App Store Optimization (ASO) is the process of improving an app's visibility and conversion rate in app store search results …
App Store Screenshots
App Store screenshots are the visual preview images displayed on your app's product page that showcase features, UI, and value …
App Store Search Algorithm
The App Store search algorithm is Apple's proprietary system that determines which apps appear for a given search query, based …
App Store Subtitle
The App Store subtitle is a 30-character text field displayed below the app name in search results and on the …
Brand Keywords
Brand keywords are search terms that include a specific app or company name. They typically have high conversion rates but …
Competitor Analysis
Competitor analysis in ASO is the process of studying rival apps' keywords, metadata, rankings, and strategies to find opportunities and …
Conversion Rate Optimization
Conversion rate optimization (CRO) in ASO is the practice of improving the percentage of App Store visitors who download your …
Country Opportunity Finder
The Country Opportunity Finder is a RespectASO feature that ranks all 30 supported App Store markets by opportunity score for …
Download Estimates
Download estimates are approximations of how many times an app has been downloaded, used in ASO to gauge keyword competitiveness …
Hidden Gem Keywords
Hidden gem keywords are search terms with moderate popularity and very low difficulty — representing untapped opportunities where apps can …
Keyword Density
Keyword density in ASO refers to how frequently a target keyword appears across an app's metadata fields. Unlike web SEO, …
Keyword Difficulty
Keyword difficulty is a score from 1 to 100 that estimates how hard it is to rank for a specific …
Keyword Popularity
Keyword popularity is a score from 1 to 100 that estimates how frequently users search for a specific term in …
Localization (ASO)
ASO localization is the process of adapting an app's metadata — title, subtitle, keywords, screenshots, and description — for different …
Long-Tail Keywords
Long-tail keywords are longer, more specific search phrases with lower popularity but also lower competition. They often convert better because …
Multi-Keyword Search
Multi-keyword search is a RespectASO feature that lets you research up to 20 keywords simultaneously across up to 5 countries, …
Opportunity Score
The opportunity score is a composite metric from 0 to 100 that balances keyword popularity against difficulty to identify the …
Ranking Tier
A ranking tier groups App Store search positions into meaningful brackets that reflect download probability. Apps in the top 3 …
Search Visibility
Search visibility measures how often and how prominently an app appears in App Store search results across all its targeted …
Sweet Spot Keywords
Sweet spot keywords are search terms with high popularity and low-to-moderate difficulty — the ideal targets for ASO because they …
ASO vs SEO
ASO and SEO are sister disciplines: ASO optimizes for App Store search ranking and conversion; SEO optimizes for web search …
Agentic ASO
Agentic ASO is App Store Optimization driven by AI agents that research, score, and draft metadata in a multi-step workflow. …
BYOK (Bring Your Own Key) for ASO
BYOK ASO means an AI-powered ASO tool runs the AI workflows with the developer's own LLM API key, instead of …
Tap-Through Rate
Tap-through rate (TTR) is the percentage of users who tap on an app's listing in search results to view its …