ASO Glossary

Country Opportunity Finder

The Country Opportunity Finder is a RespectASO feature that ranks up to all 175 App Store storefronts by opportunity for a keyword, so you can pick your best country.

What Is the Country Opportunity Finder?

The Country Opportunity Finder is a RespectASO feature that answers one of the most strategic questions in App Store Optimization: for a given keyword, which of the 175 App Store storefronts offers the best chance of ranking?

You enter a single keyword (and optionally select your app), and the tool scores that keyword across every supported country, returning a ranked table of the countries you picked, sorted by Opportunity Score. This enables data-driven localization decisions rather than guessing which markets to target.

How the Country Opportunity Finder Works

For each of the 175 storefronts, the tool retrieves the keyword's popularity and difficulty, calculates the opportunity score, and identifies the top-ranking competitors. The opportunity score is the downloads the keyword would bring, averaged over where apps like yours land in that storefront, judged by its own ratings, stars and age there (or a brand new app's, if you pick none), so a larger market and a thinner field both count, and the countries compare fairly. The heading above the Opportunity column says whose score it is (the app you picked, or a new app), and hovering a score says what it means for that app, in downloads a day.

The results table includes the following columns:

Column	What It Shows
#	Rank position by opportunity
Country	Market name with flag emoji
Opportunity	Composite score (0–100) combining volume and competition
Popularity	Search volume estimate (1–100, logarithmic)
Difficulty	Competition level (1–100) with classification label
Downloads at #1	What the keyword brings whoever holds the top spot in that country
Insight	The same tag as on the Keywords page: Sweet Spot, Good Target, Supporting, Worth Climbing or Low Volume
Competitors	Number of apps ranking for the keyword
Top Competitor	The #1-ranked app with its rating
Your Rank	Your app's current position (if app selected)

The market with the highest opportunity is highlighted as the "Best Opportunity" at the top of the results.

Why Country Opportunity Matters

Competition Varies Dramatically by Market

The same keyword can have very different profiles across markets. "Expense tracker" in the United States might have popularity 60 and difficulty 82: a new app typically lands around #123, the average is effectively nothing, and it scores 0, tagged Worth Climbing. In Brazil it could have popularity 62 and difficulty 12: about 290 searches a day, a new app typically lands around #42, the average is about one download every 6 days, and it scores 34. The opportunity score weighs both sides for you: fewer searches, but a rank that actually pays.

It works the other way too. Low difficulty in a very small storefront is often a sign that almost nobody searches for the keyword there, and the score says so: a keyword with popularity 45 and difficulty 20 in South Africa sees about 4 searches a day and is tagged Low Volume.

Localization Without Guessing

Without data, localization decisions are often driven by market size assumptions: target the US because it's the biggest, then maybe the UK and Australia. The Country Opportunity Finder shows where a keyword actually pays, which is sometimes a smaller market with a field thin enough to rank in, because fewer developers bother to optimize for it.

Cumulative Market Strategy

One large market with brutal competition often produces fewer downloads than 5–10 smaller markets where you can rank in the top 3. The Country Opportunity Finder identifies these high-opportunity international markets so you can build a cumulative search visibility strategy.

Practical Use Cases

Pre-Launch Market Selection

Before launching your app, research your core keywords across all 175 App Store storefronts. If "meditation timer" has Opportunity 75+ in 8 markets, those are your priority localization targets for launch day. This is more efficient than localizing for all markets at once.

Localization Prioritization

If localization resources are limited, the Country Opportunity Finder ranks markets by opportunity. Start with the top 5 markets, measure results, and expand. For non-English markets, you can test whether English keywords have opportunity before investing in native-language keyword research.

Competitive Gap Discovery

Run your competitor's primary keyword through the Country Opportunity Finder. Markets where that keyword has high opportunity but your competitor doesn't rank are gaps you can exploit with targeted localization.